Kotler Strategy

Professor Philip Kotler

is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Illinois. Kellogg was voted the Best Business School on six different years in Business Week's survey of U.S. business schools. It is also rated as the Best Business School for the Teaching of Marketing. Philip Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there.

Philip Kotler received his Master's Degree at the University of Chicago and his PhD at MIT, both in economics. He did post doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Philip Kotler is the author of: Marketing Management: Analysis, Planning, Implementation and Control (13th edition), the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; and Kotler on Marketing. He has published over one hundred articles in leading journals, several of which have received best article awards.

Philip Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" in 1985. He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. Philip Kotler also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." He has received honorary degrees from 12 universities here and abroad.

Philip Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. Philip Kotler has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.